Four essential messages that advertisers do to get your attention

Today I am going to discuss what are four essential message objectives advertisers’ do to get your attention. The four essential messages that I am going to tell you about are promoting brand name recall, linking a key attribute to the brand name, persuade the costumer and  scare the costumer into action. Then I will tell you what I think is the most important essential message is out of the four messages that I have selected. Now I am going to show you a variety of videos to show you examples of what companies are trying to get you to buy their product. 

Promoting brand name recall is what the advertisers call repetition of the name or they create slogans and jingles to get you to remember the product they are trying to advertise. For example. in this State Farm commercial,http://www.youtube.com/watch?v=A3IV22FJIbc, they have a jingle “like a good neighbor, State Farm is there” and that goes along with the song that is at the very end of the advertisement(0:26 through 0:32).

 Linking a key attribute to the brand name is like the Subway commercial where they became associated with the $5 footlong. Now Subway is known for that $5 footlong song.  News companies do that all of the time when they broadcast special reports like this NBC Special Report(http://www.youtube.com/watch?v=LPcepBSrC9g) where you know something important and we know when we hear that, that something is about to happen on the news front.

 Next on the four essential messages objectives advertisers’ do to get your attention is persuading the customer. This involves creating and/or strengthening beliefs around the selling point of the product. The beliefs can be a reason why you should by the product, comparison between their products and others, testimonials of people who use their product, informercials about their product. For example, Progressive Car Insurance in their commercials uses persuading the customer by showing the other competitors rates  verses theirs. Another example would be this ad(http://www.youtube.com/watch?v=uDO9hP-xKL8) for a Nikon camera, in which Aston Kutcher uses their camera as a celebrity endorsement. 

The final message that I am going to cover is the tactic which is scare the customer into action.  The Allstate Mayhem(http://www.youtube.com/watch?v=aw9hQNdXYbI) commercials are a good example of scare the customers into action. There are many commercials on the YouTube clip.  All of them involved a man that does something stupid and then says “if you have cut rate insurance. your not covered so get Good Hands Roadside Assistance”. They  want you to buy their insurance because it’s supposedly better than your cut rate insurance.

I think the most important essential messages that I covered in this blog post is the first one that I covered which is promoting brand name recall. I think that because most people remember more often a jingle or slogan that they hear during an advertisement. So therefore, I think it is a more effective strategy because more people will remember your product better.